Three organizations in Finland—the Finnish police, the THL organization, and the Traficom authority—agree that illicit gaming companies should be shut down. Like the media that will support these operators, all three institutions beg for the punishment of those who operate illegal gaming establishments. The three organizations are thinking of the license withdrawal as a punitive measure for media outlets found to have violated the laws prohibiting Betinexchange login the promotion of gambling. They advise Veikkaus, the sole authorized business in the nation, to tie its marketing campaign to the present advertisement.



a shared goal to stop the growth of illicit gaming

The Finnish government is currently engaged in a never-before-seen phase of the war on illicit gaming. In collaboration with Traficom, the Finnish Transport and Communication Authority, the Finnish National Police Office has declared a more stringent policy. The recently issued policy attempts to complicate matters for illicit gaming. It makes sense to penalize the nation’s illicit gaming businesses harshly. However, they will not be the only ones punished.

Additionally, the two gamers want to punish media outlets that air these illicit gaming firms’ advertisements. As a result, radios and TVs found guilty of promoting cooperation with illicit gaming companies would face harsh sanctions. Actors who have repeatedly broken the laws pertaining to the marketing of games of chance risk having their licenses completely revoked by Traficom and the Finnish National Police.

There is the Terveyden ja Hyvinvoinnin Laitos, or THL, authority iplt20 2024 next to the National Police and the Traficom authority. The Finnish National Institute for Health and Social Welfare is the latter organization. Only a few weeks prior, she had requested that the sole authorized participant in Finland’s game of chance coordinate its marketing campaigns with the nation’s communication regulations. The name of the lead actor is Veikkaus. According to THL, Veikkaus’s language does not adequately convey the dangers associated with gaming.

Additionally, the organization is pleading for games of chance to be subject to the same advertising regulations as alcohol and tobacco. Thus, the person being mentioned here is Veikkaus.



The sole authorized operator in Finland, Veikkaus, is not exempt.

As the sole licensed gambling operator in Finland, Veikkaus is able to provide players with high-rolling games. It was established in 2017 when three well-known operators merged. These three entities are the Finnish Slot Machine Association (RAY), the horse racing company Fintoto, and the Veikkaus Lottery. Additionally, it is the only operator with permission to advertise gaming. Except for Veikkaus, all other operators are considered to be unlawful within the nation. These people, who have been mistreating Veikkaus for years, are the primary targets of the strict strategy that Traficom, THL, and the Finnish National Police will be implementing.

Velipekka Nummikoski, Managing Director of Veikkaus, addresses the THL suggestions by discussing his business. According to him, the advertising his business runs is no more aggressive than that of its rivals abroad. He continues, saying that his future revenue is being delayed due to the market’s rapidity. In fact, he makes the observation that, to the detriment of the offline world, the gambling market is steadily become more concentrated online. These days, bettors would much rather play at home than at the local shop or bar. Additionally, Veikkaus states that its internet platform accounts for approximately 30% of company revenue. The corporation also discloses that, in comparison to 2018, its income—which comes to about 438 million euros—was classified as “stable.” Its revenue dropped by 4% to 774 million euros as well. Additionally, the business intends to invest several million euros in its digital transformation.

But reality is reality regardless of these debates. In fact, the position of the bettor has not improved for the past two years, according to a study carried out by Finnish statistics, Helsinki University, and the preventative group Peliklinikka on behalf of the Ministry of Health and Social Affairs. Since Veikkaus was founded in 2017, there have been more gambling-related issues. Compulsive gamblers have become far more prevalent. It is probably this state of affairs that led residents to launch a petition to ask Veikkaus to reduce the number of these machines in gas stations, and in convenience stores.



According to Paf: The Veikkaus online gambling monopoly in Finland must end

If Finland is to combat illegal gambling more effectively, the nation needs to break the state monopoly on internet gambling that Veikkaus holds, according to gaming operator Paf in Finland.

In an opinion piece published in local media, Paf CEO Christer Fahlstedt argues that “the problems in the Finnish gaming industry could be solved with a regulated licensing system.”

Fahlstedt believes that the government will not achieve its goals of blocking Finnish players from accessing online sites that compete with Veikkaus as long as the state operator maintains the monopoly.

Although Paf also has the monopoly on online gambling in the autonomous region of the Swedish-speaking Åland Islands in Finland, the company has tried in recent years to reduce its reliance on high-profile players. despite the fact that the company’s financial performance has suffered as a result of these measures. Veikkaus, a state-owned casino in Finland, was forced to impose limitations on its patrons following several dubious incidents and cases that exposed its lack of dedication to safe gaming. Added to this is its dubious transparency in the purchase contracts.